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The New Pinterest Analytics Tool!

Posted on September 13, 2022September 13, 2022 By right-e261f6
The New Pinterest Analytics Tool!
tire business, Tire News

You may have remembered in our post Inside Scoop on Social Media Material that we mentioned Upright Tire has a Pinterest account. We shed light on how we use our Pinterest page and the main goals behind the account. Account managers use Pinterest in a different way than most businesses. We utilize Pinterest as a way to organize the account manager’s suggestions for our tire dealer’s social media postings. Each account manager has a pin board of their ‘favorites’ and when it comes time to create the postings for the month, the creator takes ideas for each pin board to compile a month’s worth of diverse postings.

Without a doubt, we are having a lot of fun! Pinterest recently launched an analytics platform that has enhanced our experience. We can now see what pins are getting the most attention and this helps us forecast what posts are going to do well or what posts we should use first.

A few notes from the Pinterest analytics platform:

  1. The analytics is for business Pinterest accounts
  2. Add website verification for enhanced data
    1. Data such as popular pins, pinned directly from your site
    2. For example, we can get data from our blog posts that are pinned directly from our site using the ‘Pin-it’ button to our ‘Blog Post’ pinboard
    3. Data includes information about the profile, audience, and activity
      1. Average daily profile impressions
      2. Average daily viewers
      3. Average monthly engaged
      4. Average daily impressions
      5. Top pins and impressions
      6. Boards with the post impressions
      7. Clicks from website to Pinterest
      8. & so much more!

Of course, being S.E.O savvy, we were very excited about the new platform. There is so much insightful information and it is nice to see what is and what is not working on Pinterest. It is a great way to measure businesses’ social media efforts and shape what to change or improve. Make sure that your Pinterest account is a business account before accessing the URL (click here for Pinterest analytics). Pinterest is intuitive and can decipher business accounts from personal.

Happy 4th of July from Upright Communications

Posted on September 13, 2022September 13, 2022 By right-e261f6
Happy 4th of July from Upright Communications
Auto Shop, Tire News

Fourth of July Plans?

The account managers at Upright Tire are excited to spend the day with their friends and family. Colleen has family visiting and plans to attend a firework show. Sarah will be attending a barbecue with friends and plans to watch fireworks from a high-rise rooftop. Jenn will be going on a road trip to Banner Elk, N.C. for a family reunion.

We hope that you have a wonderful Fourth of July with your family and friends!

Check out a few Fourth of July fun facts!

  • Iowa has more places with ‘liberty’ in its name than any other state.
  • According to AAA Automotive, more than 34 million plan to take a road trip for the Fourth of July.
  • The tune of the National Anthem was originally used by an English drinking song called To Anacreon in Heaven.
  • About 41 million Americans plan to spend the Fourth of July at someone else’s home.

Vehicle Repairs to Pay Attention to

Posted on September 13, 2022September 13, 2022 By right-e261f6
Vehicle Repairs to Pay Attention to
tire business, Tire News

My oil change light popped up as I was driving this weekend and I thought to myself, “Already?” So I called my friend in the automotive repair industry to try and ease my woes by complaining about how much maintenance a car requires.  Karen made an interesting comparison between changing my oil and changing my nephew’s diaper asking if I wouldn’t change his diaper if he needed it.

We take care of ourselves with hair appointments, doctor appointments, going to the gym, and having self and rest time but tend to ignore the mode of transportation we use almost daily. Did you know that Americans drive about 37 miles a day on average? Why wouldn’t we take care of our vehicle?

Here are the 10 most common automotive repairs you should be paying attention to:

Brake Work

Wear and tear on brake pads will most likely happen more than once over the lifespan of a vehicle and is a moderately priced repair. If your brake system diagnosis is a disc, drum, or rotor repair then you may see a higher bill due to more extensive work.

Oil Changes

It is recommended that you always follow your owner’s manual regarding oil change service but most oil changes are routine. By maintaining a regular oil change schedule you can lengthen the life of your engine and even has been shown to help improve fuel efficiency.

Coolant System

The radiator and cooling system both fall into this category and have a wide range of prices depending on the service.

Tires

Tire patches or complete replacement is a fairly common service and these problems can occur for a number of reasons. Tire repair will be on the lower end of cost while full replacement can be more costly due to materials and work.

Ignition System

This includes the battery, starter, and ignition and has a wide range of pricing depending on if the part needs to be replaced or repaired. Battery prices can also vary based on brand and type.

Electrical System

Electrical systems problems car can vary from blown fuses to lamp bulbs but when it comes to a more serious issue it is best to let a trained professional diagnose and repair it.

Fuel System

Vehicles consistently running with ¼ a tank or lower on a regular basis may lead to a clogged fuel pump. Fuel filters should be replaced on a regular basis and should be done by a professional.

Transmission

Transmission repairs can be complicated and generally need a specialist or professional to perform repairs.

Exhaust

Again, these repairs can be complicated and costly due to the complexity so seek a professional diagnosis and quote.

Air Conditioning System

Air conditioning systems can tend to gain problems over time and should also be repaired by a professional.

How to Protect your Tires and Wheels from Theft

Posted on September 13, 2022September 13, 2022 By right-e261f6
How to Protect your Tires and Wheels from Theft
Auto Shop, Tire News

How to Protect Your Tires and Wheels from Theft

Wheel and tire thefts are widely reported and a common problem for many car owners but do you know if your car is at risk? A car thief can remove one tire within 16 seconds as seen here, leaving your car on blocks, unable of being driven.

How can you protect your vehicle from an expensive loss? We have the top tips to help you before you become a victim.

Methods of Theft

Wheel and tire thieves will often work in groups much like a pit crew to lift your car and quickly take a tire each to remove. An experienced group can remove all four wheels within 10 minutes but your goal as the car owner is to put up barriers that slow this process. If it will take too long for thieves to steal a set of tires or wheels they will quickly move on to another, easier vehicle.

How to Protect Your Vehicle

  • Always park your car in a closed garage if you can.
  • Install an alarm system that includes sensors that are attached to your wheels.
  • Park in a populated area where there is a high amount of car and foot traffic or in the view of security cameras.
  • Turn your wheels when parking! It makes the wheels more difficult to remove due to getting stuck in the wheel well. The steering column lock makes it difficult for someone to turn the wheel without putting the keys in the ignition.
  • Use wheel locks on each wheel including your spare but be sure not to lose the key! The locks fit on each wheel making the lug nuts very difficult to remove.

Rims, wheels, and tires can amount to a lot of money invested for either performance or even atheistic reasons. The first step to preventing prevention is realizing to realize your vehicle can be a victim followed by getting your wheels and rims included in your insurance policy. By taking the necessary steps you are already protecting yourself and your car.

Spooky Sounds and Other Vehicle Goblins

Posted on September 13, 2022September 13, 2022 By right-e261f6
Spooky Sounds and Other Vehicle Goblins
Tire Dealer, Tire News

Doors that creak, brakes that shriek, a motor that moans and groans, and a haunted radio that only sometimes works are sounds made for an automotive horror movie. If these goblins are ignored they are likely to become louder and potentially dangerous for you and your passengers.

Don’t let your vehicle surrender to these spooky sounds especially when many of these noises have a specific reason that may need attention.  Read on to better understand some common ear traffic you may hear while driving in your vehicle.

Spooky Sound: Braking creates groaning or grinding noises.

That grinding you hear can be a tell-tale sign of worn brake pads eating into your brake rotors. If your vehicle makes a groaning noise this can often indicate symptoms of inferior brake pad problems.

Spooky Sound: A buzzing or humming while driving straight that will increase when turning in one direction but quite a bit when turning in the opposite direction.

A possible explanation could be a hub bearing problem which can lead to steering and handling difficulties. Make sure to have this fixed quickly! Ignoring this sound could lead to excessive tire wear from this dilemma.

Spooky Sound: Screeching coming from the front or back wheels while braking.

This can be an indication of brake wear and possibly that your brake pads may soon need replacement. Another possibility could be rotor corrosion making it a smart idea to have your vehicle inspected as soon as possible!

Spooky Sound: Upon first starting your vehicle, the engine emits a piercing ghoulish sound.

This can be related to your drive belts/serpentine belts or anything that works with this particular part of your car. This is a reason to have your vehicle inspected ASAP as it may be a simple or more serious solution!

Spooky Sound: Creaks while going over bumps when traveling.

A first you may think this is a shock absorber issue but it can more likely be a problem with the struts. If struts happen to be the reason, it is best to replace them as soon as you’re able. If replacement is delayed too long it could result in a more costly fix.

Good Read

  • Emergency Road Services – All You Need to Know
  • 9 Easy Steps to Install a Gooseneck Trailer Ball
  • Be Careful Of Emergency Road Services All Year Round
  • Recognizing Your Employees!
  • The New Pinterest Analytics Tool!

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