Category: Tire News

You may have remembered in our post Inside Scoop on Social Media Material that we mentioned Upright Tire has a Pinterest account. We shed light on how we use our Pinterest page and the main goals behind the account. Account managers use Pinterest in a different way than most businesses. We utilize Pinterest as a way to organize the account manager’s suggestions for our tire dealer’s social media postings. Each account manager has a pin board of their ‘favorites’ and when it comes time to create the postings for the month, the creator takes ideas for each pin board to compile a month’s worth of diverse postings.

Without a doubt, we are having a lot of fun! Pinterest recently launched an analytics platform that has enhanced our experience. We can now see what pins are getting the most attention and this helps us forecast what posts are going to do well or what posts we should use first.

A few notes from the Pinterest analytics platform:

1. The analytics is for business Pinterest accounts
2. Add website verification for enhanced data
   1. Data such as popular pins, pinned directly from your site
   2. For example, we can get data from our blog posts that are pinned directly from our site using the ‘Pin-it’ button to our ‘Blog Post’ pinboard
   3. Data includes information about the profile, audience, and activity
      1. Average daily profile impressions
      2. Average daily viewers
      3. Average monthly engaged
      4. Average daily impressions
      5. Top pins and impressions
      6. Boards with the post impressions
      7. Clicks from website to Pinterest
      8. & so much more!

Of course, being S.E.O savvy, we were very excited about the new platform. There is so much insightful information and it is nice to see what is and what is not working on Pinterest. It is a great way to measure businesses’ social media efforts and shape what to change or improve. Make sure that your Pinterest account is a business account before accessing the URL (click here for Pinterest analytics). Pinterest is intuitive and can decipher business accounts from personal.

My oil change light popped up as I was driving this weekend and I thought to myself, “Already?” So I called my friend in the automotive repair industry to try and ease my woes by complaining about how much maintenance a car requires.  Karen made an interesting comparison between changing my oil and changing my nephew’s diaper asking if I wouldn’t change his diaper if he needed it.

We take care of ourselves with hair appointments, doctor appointments, going to the gym, and having self and rest time but tend to ignore the mode of transportation we use almost daily. Did you know that Americans drive about 37 miles a day on average? Why wouldn’t we take care of our vehicle?

Here are the 10 most common automotive repairs you should be paying attention to:

Brake Work

Wear and tear on brake pads will most likely happen more than once over the lifespan of a vehicle and is a moderately priced repair. If your brake system diagnosis is a disc, drum, or rotor repair then you may see a higher bill due to more extensive work.

Oil Changes

It is recommended that you always follow your owner’s manual regarding oil change service but most oil changes are routine. By maintaining a regular oil change schedule you can lengthen the life of your engine and even has been shown to help improve fuel efficiency.

Coolant System

The radiator and cooling system both fall into this category and have a wide range of prices depending on the service.

Tires

Tire patches or complete replacement is a fairly common service and these problems can occur for a number of reasons. Tire repair will be on the lower end of cost while full replacement can be more costly due to materials and work.

Ignition System

This includes the battery, starter, and ignition and has a wide range of pricing depending on if the part needs to be replaced or repaired. Battery prices can also vary based on brand and type.

Electrical System

Electrical systems problems car can vary from blown fuses to lamp bulbs but when it comes to a more serious issue it is best to let a trained professional diagnose and repair it.

Fuel System

Vehicles consistently running with ¼ a tank or lower on a regular basis may lead to a clogged fuel pump. Fuel filters should be replaced on a regular basis and should be done by a professional.

Transmission

Transmission repairs can be complicated and generally need a specialist or professional to perform repairs.

Exhaust

Again, these repairs can be complicated and costly due to the complexity so seek a professional diagnosis and quote.

Air Conditioning System

Air conditioning systems can tend to gain problems over time and should also be repaired by a professional.