In the past couple of days, we’ve been hearing about how Google will be testing a ‘Chat’ button feature on their local listings. Though Google is simply testing this feature, it’s actually showing up in some search results – as depicted below.
So what exactly is this new feature that’s got not only SEO’s but business owners talking? If the chat button is available for a business on either your desktop or mobile device, you can contact the business owner directly by way of text. You would send over a message either asking a question about their hours or if they have something in stock and the business owner would actually respond directly within just a few seconds. I’m sure you’ve seen a pop-up on websites that asks you if you need to speak with a representative while you’re visiting their site – this is basically the same thing, except it’s hosted by Google (specifically their Google Hangout app).
So what’s in store for the future – testing is sometimes just that – a test that never surfaces. However, what if it becomes a feature available to all business owners? How do you see your business using this feature?
For more information, give your account manager a call. We would love to discuss what we think is in store!
Photo examples provided by Smart-Local.co.uk