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What Are Breadcrumbs?

‘Breadcrumbs’ is a navigation aid used for a variety of user interfaces, specifically websites. It allows users to keep track of their locations while browsing the document or website at hand. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the widely known fairy tale!

You may have noticed that these breadcrumbs have been added to your website.

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Breadcrumbs don’t just help users navigate and make it more convenient to search, but they also help your website perform in search engines.

  • They provide another method to highlight important keywords for the search engines to note in your navigation.
  • They add content relevancy to your pages because they are all now keyword rich.
  • They provide added on-page SEO importance to highlight specific anchor text linking to internal pages.

In addition, Google is already starting to show these in their search results. Google will typically show a URL, at the bottom of each search result to let you know where you’re headed. However, this breadcrumb improvement replaces the URL in some search results with a hierarchy showing the exact location of the page on the website.

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For questions regarding breadcrumbs, please contact your account manager!

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