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Top Mindsets to Bring into 2021 as a Local Business

After quite a crazy and unexpected 2020, there are many local businesses still reeling from its effects. So, if you made it to this New Year, we want to share our happiest congratulations with you. You did an amazing job! Keep this momentum going and shift your mindset towards positive growth for your local business in 2021. 

Here are a few mindsets that we feel will be beneficial to you:

  • Always be up to adapt. As business landscapes continue to change beyond 2021, there will be continual opportunities and challenges that you will likely need to overcome or adapt to. This means that as your business grows, it’s imperative to be flexible in the decisions you make. Learning flexibility and adaptability as soon as possible will make for a brighter business future.
  • Support your community. Local businesses are making up your community. When the local businesses are doing well, there is much more cash flow and wealth dispersed in a given area. Find opportunities to partner or make conscious decisions to purchase locally where you can. A secure community can help build success.
  • Don’t be afraid to ask for help. Owning a business, especially if times of business are low, is not an easy feat. Don’t be ashamed if you need to apply for financing options at a big bank or search for alternative lenders. However, be mindful about the size of the loan you take out – you don’t want to find yourself buried in debt. To avoid debt altogether, you could apply for small business grants.
  • Rest is important too. Work hard, play hard. There’s a healthy balance that needs to be achieved as you continue your business this year and beyond. It’s easy to get caught up in long work hours, especially if your business is struggling, but this can lead to burnout. Take some time to mentally and physically rest before delving into another 40+ hours of work.
  • Get creative with your marketing strategy. As a local business, it may be difficult to make a name for yourself, so you’ll need to make a conscious effort to develop your brand and a marketing strategy. Digital marketing is a great tool to build your presence as a local business,  since search is so heavily used by the general public to find new businesses. A creative marketing strategy and unique brand will help you stand out from your competition. Very important to the ongoing success of your business!

We hope these are applicable mindsets for you to take on as you continue to grow your business. Upright Communications is here to help and support you through your business endeavors. Please reach out if you need assistance with creating or improving your business’ marketing strategy. We’d be more than happy to help!

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