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Top Local SEO Trends

…According to our friends over at BrightLocal.com

In order for Upright Tire and our clients to be most successful, we often find that staying in the know and ahead of the curve suits our customers best in the long run. Oftentimes the most effective practices for improving SEO & our customer’s business is to change our tactics overtime. You’re constantly seeing shifts in consumer habits, search engine algorithm updates & many other changes each and every day. So why would you keep your SEO tactics the same, year after year?

That’s why we’re bringing you a handy dandy list from BrightLocal. The folks at BL broke down the top 6 trends that all local business owners and marketers should be aware of in 2019. And for that, we’re grateful! You may have a few of these on your own radar as well (we know we did!) . 

Read on to learn more.

Local search is becoming more precise 

According to data from Google, “near me” searches increasingly contain indicators of an intention to make a purchase. Google data shows that variations of “can I buy” and “to buy” have increased by 500% in the last two years.

People value proximity, more so when searching on mobile devices. So when folks do a ‘near me’ search on their mobile phones, it tends to lead to pretty high qualified leads. 

Local voice search is gaining momentum

According to BrightLocal’s research, 75% of people who own smart speakers use them to search for local businesses on a weekly basis. About 53% of smart speaker owners search every day. (I don’t think I’m one of those people….I find Siri quite frustrating, but maybe that’s just me!) 

In 2018, 13% of homes had a smart speaker. By 2022, that number is expected to increase to 55%, according to a study by OC&C Strategy Consultants. We’ll see!

Engagement & branding

Google is taking into account business mentions & how that brand is managing their reputation online. They’re looking to see the trust amongst customers, advertising, whether the company is resolving complaints made online, etc. Google is really just assessing the public reputation of your company and ranking it as such. 

Engaging with customers via comments, complaints and reviews is critical! Businesses that monitor and respond to both positive and negative reviews will have an advantage over companies who choose to ignore them.

Google’s ‘Knowledge Panel’ will become busier

The Google Knowledge Panel is basically just what pops up on local searches in the search engine results: exhibit A – 

SEO ‘gurus’ are predicting that this area will contain more and more information as time goes on. We could see this coming from a mile away! 

Business websites are still the bee’s knees

Despite the Knowledge Panel getting plenty of attention, maintaining your website is still crucial when it comes to your rankings and engaging with customers.

According to a study that BrightLocal conducted not too long ago, it showed that 52% of customers check business websites every time when they’re deciding on which local business to trust. According to the study, 56% of consumers expect that local business websites will have the most accurate contact information, while 32% will turn to Google My Business and 12% would trust online directories. 

Will Google Ads takeover in local search?

We can expect to see a growing number of ads popping up in local searches and on Google Maps. 

Last year, Moz conducted a study of Search Engine Results Pages (SERPs) for 110 keywords in 11 business categories across 100 U.S. cities. The study found that 35% of SERPS with local packs had ads. 

Source: Moz

Do you have any predictions to share with us? Let us know! If not and you need further help with your business’ SEO, contact Upright Tire! 

 

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