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Top 4 Ways to Set Expectations

“Cheapest tires in town”  “Rated best repair shop for the past 5 years”  “#1 tire shop in the state”……

Everyone on this beautiful green earth has read statements like these. Whether it was on a billboard, poster or roadside sign, we’ve seen it! But the real question is, did you buy into the propaganda or did you see it for what it was, setting an unrealistic expectation. Setting realistic expectations is the key to keeping your current customers happy and gaining new business.

Since you’re in retail, making customers happy is one of your top priorities! Below are 4 easy ways to set realistic expectations for your customers:

1) Under promise.

When we say under promise we don’t mean to lessen what it is that you do; if you really are the best shop in town, then tell the world, but always be able to deliver slightly more than promised, each & every time. When offering the customer even more than what they expected, you will gain a loyal customer for life.

2) Be upfront with pricing.

The process of buying a product or service can be a lot for some people, so never try and sneak the price by them. Most customers are looking for quality products, so always be transparent with the product and the cost. (we know you guys already do!)

3) Follow through.

This action seems straight forward but if you make a promise, set a plan, and make a timeline make sure that you follow it through. Customers want to see that you can deliver your product or service quickly, easily, and on the timeline promised.  This seems to be something we see time and time again when it comes to negative reviews left on the business’ public channels… ‘the vehicle wasn’t ready when promised’.

4) Be approachable.

Great customer service is hands down, one of the best ways to keep business and set expectations. If your employees are approachable and are able to clearly articulate prices and quality & are reliable, you will gain customers for life.

How do you set realistic expectations for your business? Share your ideas with us!

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