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Three Major Tips to Stand Out Against Your Local Competitors

In today’s society, many industries have become oversaturated, providing consumers with the option to choose where they want to spend their money. More options inevitably create more competition. Not to fear, there are several tips you can integrate into your business plan with relative ease.

Strong Online Presence

According to Google, 97% of consumers find a local business by researching online first. Whether that is through a keyword search through a search engine, generally using “near me” for reference, or a map search on Google Maps or Apple Maps, or reading a blog post with business recommendations. There are several other resources available for business research. 

With this in mind, it is imperative that your local auto shop establishes a strong digital presence to be found by the local community. A website or one listing is generally not enough, especially if your business operates in a larger city. Investing in content development to bolster your search engine positioning will help you to be seen before your competitors – if integrated correctly.

Let’s say, Sally is new to your town but really needs some new tires on her SUV. Not yet familiar with the community, she does a quick Google search, typing “tire shops near me.” Your shop, along with the three other auto shops/tire dealers within a twenty-mile radius show up as the first four listings. However, your business appears first since you invest a lot of time into search engine optimization (SEO), and Google pushes your website first. Sally, short on time, clicks on first and likes what she sees and decides to go there. Way to go!

People no longer have the patience to spend a lot of time weighing different businesses against each other, but rather, they may decide based on search ranking and/or reviews. This brings us to the next tip to compete locally: great customer service.

Great Customer Service

With how readily available the internet is for much of the population, it is no surprise that consumers are taking the power of business research into their hands. Consumers can do research by reading other customer reviews/testimonials (on Google, Yelp, etc.), review blogs, business websites, etc. 

Reviews are especially helpful in persuading a potential customer to try out a given business or product. Great customer service generally motivates customers to share their positive experiences verbally and/or through online reviews. Poor customer service also motivates customers to share their experiences but in a much more negative light. This can be the difference between a 5-star review and a 2-star review. Potential customers are more likely to choose the auto shop with a 4.3-star Google rating over one with a 2.9-star rating.

Keep this in mind when dealing with an unhappy customer. If you can change their negative perception of your business with good customer service, this will overall reflect better on your business. 

Try to Give Back

Being a local business, you are an integral part of your community. When a business gives back to its community, locals, who make up your potential market, take notice of these efforts. It doesn’t have to be anything extravagant – just enough to show the community you care about them and the city itself. 

Some fun ideas you could integrate during this holiday season could include a toy drive, a thanksgiving dinner giveaway to the community, a tire giveaway for Veterans in your community, and many more. These are activities that may cost you money initially but the efforts are going towards helping members of your community.

Competition may be fierce in your area, but with these tips, you’ll have a better chance of standing up to it. Please contact us if you have any questions or need assistance with bolstering your marketing efforts to compete with the competition. We’d be more than happy to help!

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