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The #TireGals Asked Patty!

AskPatty.com is a website for women to learn more about the automotive industry. A central hub for everything a lady needs to know about her vehicle. The woman behind Ask Patty, Jody DeVere so graciously took the time out of her busy schedule to meet with the tire gals; Colleen, Sarah and Jenn.  It was fun to chat with Jody!  We learned a lot about AskPatty.com and the strides Jody is taking to educate women about the auto service industry.

Jody is no stranger to the auto service industry as she has a vast background working in a family owned and operated auto shop. While leaving a SEMA (Specialty Equipment Market Association) event, she got an epiphany.  Create a site and a business model to educate female drivers about auto services and to help tire dealers sell to the women market. Tada – AskPatty.Com was born.

Jody has conducted research on the women buying market and attends and presents at many conferences focused on the buying behavior of women. The program for tire dealers encompasses her research and experience to create a training module for dealers to complete to become a certified female friendly location. The program includes training platforms, certifications, modules, monthly webinars, seven part marketing series and a guide to hosting a women’s car care clinic.

The tire gals asked what the biggest intimidation factor women face when selecting an auto service shop. We learned that women don’t always do a good job educating themselves about maintenance and they often times need more education. Dealers, this means to be the expert in the field you must provide all the knowledge needed. Spend time with her to go into detail about the service being conducted. Don’t forget your manners; yes mam can go a long way!

If you want to learn more about the services Ask Patty has to offer, be sure to reach out to your account manager!

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