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The Most Engaging Form of Social Media Postings

Social media is a wonderful way to engage with customers and potential customers. It’s a tool that can build relationships, spread news, and give business updates. It’s a platform that has evolved over the last 10 years and continues to change daily. A messaging strategy and schedule is important for businesses to make sure that the voice and information are on topic. The question is… What is the best type of social media postings that will generate engagement?

The answer is: video.

Video postings are one of the best ways to create an engaging audience. Thanks to the progression of cell phones, you no longer need a video team to create video content. Everyday people, like me and you, can create videos using your favorite cell phone. The iPhone X even offers iMovie to devices. There are also other video editing apps you can download. The point is that it is now easier and more accessible to create video content.

Videos can be of someone speaking, of moving images and captions, or both. The idea is to create the most engaging content and that is video content.  A study by WordStream states that social video generates 1200% more shares than text and images combined.

Ready for stellar video content? Reach out to Upright Tire and we can take your social strategy to new heights!

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