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The Importance of Accurate Business Listings

Google is a very intuitive and smart search engine that can pull information regarding your business and creating a listing for you. It’s important to have the information accurate so that potential customers can easily find you. Besides the simple fact of claiming the listing so customers can find you, it’s important to optimize the business listing.

Here are a few tips on what to include in your business listing:

  • Basic information such as business name, phone number, address and hours of operation at the most important.
  • Additional information such as photos of your location helps give users who are unfamiliar with your location a visual landmark to locate your establishment. Images on the listing get more clicks and views then other options such as clicks to the site, clicks for driving directions, etc.
  • Connect the YouTube page for quick access for analytics. In addition, the YouTube page will include the Google listing URL which cannot be added or changed once the YouTube page has been created.
  • Connect Google Analytics for further website data and easy access to both the listing and Google Analytics.

Google My Business listing dashboard gives owners a handful of helpful and insightful data to help evaluate their online marketing efforts. The data is typically published 30 days after the listing is claimed on Google. Insights include information such as clicks to the site from the listing, clicks for driving directions, clicks of images and more. You can also learn how users find your listing by either directly searching for your business name in Google or by searching for a product of service.

When it’s all said and done, claiming your business listing on Google is the first step to a successful online presence. At Upright Tire, we take care of the online marketing aspect and you take care of selling more tires. It’s an unbeatable partnership that has increased sales for tire dealers since 1996!

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