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Tag Archives: SMM

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Is Your Business Using Facebook Messenger?

Is Your Business Using Facebook Messenger? Facebook has 2 billion active users. Facebook Messenger is one of the biggest messaging services with more than 1.2 billion users. That’s billion… with a b! That is a lot of people, folks. Let us ask you again, is your business using Facebook messenger?  Read more »

Do Facebook Posts Help SEO?

This has been a question many SEO professionals have been wondering about for a few years. For a long time social media posts didn’t offer any SEO leverage but offered branding leverage. This was in the early stages of social media so platforms such as MySpace (2003), Facebook (2004) &  Read more »

Should I have a Facebook Business Page for Multiple Locations?

No, you should not have multiple Facebook business pages for multiple locations. The answer is quite simple… there is no major benefit. Some people think that if you have multiple Facebook business pages then you can double (or triple, quadruple, etc.) the exposure for the company. This is totally false.  Read more »

Facebook Update: Thumbs Down

Have you heard the latest Facebook news? Facebook will start to roll out a form of a dislike button! It’s not totally clear if it will be a dislike button but it will be a way for users to say, ‘I don’t like that.’ There isn’t a set date for  Read more »

What is the Pareto Principle?

What is the Pareto Principle?

The Pareto principle is just a fancy term for the 80 / 20 rule. The 80/20 rule can also be referred to as the law of the vital few and the principle of factor sparsity. A fella by the name of Joseph M. Juran, who is a management consultant, suggested  Read more »

Should I Track Social Media Posts?

The answer is yes! You should track your social media posts. Tracking social media efforts will help your marketing team understand what is and what is not working. If you just post and glance at the social media pages every so often you won’t get a clear understanding of successful  Read more »