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Tag Archives: search engines

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How Do Folks Interact with Search Engines?

One of the most crucial ways to build an online marketing strategy online is having empathy for your audience.  Once you understand what the average searcher is looking for, that’s when you can most effectively communicate and even better, actually KEEP those users coming back! You may have heard the  Read more »

The New Pinterest Analytics Tool!

The New Pinterest Analytics Tool!

You may have remembered in our post Inside Scoop on Social Media Material that we mentioned Upright Tire has a Pinterest account. We shed light as to how we use our Pinterest page and our main goals behind the account. The account managers use Pinterest in a different way than  Read more »

What Are Breadcrumbs?

‘Breadcrumbs’ is a navigation aid used for a variety of user interfaces, specifically websites. It allows users to keep track of their locations while browsing the document or website at hand. The term comes from the trail of breadcrumbs left by Hansel and Gretel in the widely known fairy tale!  Read more »