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Tag Archives: branding

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How to Define Your Shop’s Brand Strategy

Have you taken a look at your shop’s image lately? Do you stand out? Are your uniforms generic? Are your advertisements similar to your competitors?  All of these items are part of your shop’s brand – it’s your image that that the community sees! But why does it matter? As  Read more »

How to Find Your Brand's Voice

Philip Kotler (a professor at the Kellogg School of Management) once said, “The art of marketing is the art of brand building.  If you are not a brand you are a commodity.  Then price is everything and the low cost producer is the only winner.”  When building your company’s brand,  Read more »