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Structured Schema Markup….What?

Written by: Colleen Frye

Do you know what Structured Schema Markups are?  If you don’t, we didn’t expect you too!! It’s our job to inform you of what is being done in the search engine marketing industry to better your successes on the web.

Google, Microsoft and Yahoo! got together to create a structured data markup which helps search engines understand the information on web pages and provide richer results.

Structured data added to web pages helps search engines deconstruct your data into different types of search results, including:

  • Review ratings
  • Company names
  • Events
  • Friend Connections on Facebook
  • And Much More!

Currently not every type of information used in the Schema Markups will show up in the search results, but over time you can expect that data to be used in more and more ways.

Rest assured that your site includes Structured Schema Markups which enables you to better stand out in the search results and attract visitors to your site!

Please let us know if you have any questions.

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