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Signs of a Quality Auto Shop/Tire Dealer

The internet has opened a whole line of communication between customer to business as well as customer to customer. If this line of communication is managed well, this can be an extremely beneficial tool for local businesses such as yourself. You will be able to quickly address complaints that customers have had and mitigate accordingly. If not, your reputation will suffer and it will be harder to attract new customers. New customers are looking for signs of a quality business before they pledge any loyalty:

  1.  AAA approved. AAA, also known as the Automobile Association of America, does not give out their certifications easily. An auto shop must demonstrate that they provide a wide variety of services at a fair and honest price. 
  2. ASE certified technicians. Automotive Service Excellence is the national agency that tests the technical skills of a mechanic who is interested in becoming a professional. Passing their tests show that a technician is competent in all aspects of auto repair.
  3. OEM replacement parts. OEM, original equipment manufacturer, parts ensure that your vehicle is getting a quality repair using high quality components.
  4. Fair ratings. An auto shop doesn’t have to have a full five star rating but a rating between four and five is really good. Don’t forget to respond to any reviews left about your business – especially if it is negative.
  5. Special offers/ discounts. Everyone loves a good deal! If an auto shop makes special offers on services, they are confident in their work and are financially able to make the offer.
  6. Service/product warranties. Warranties are a great sign that an auto shop stands by their work. Visit their website or ask directly where they offer a warranty.

Auto repairs and tires are not cheap. It’s important for new customers to do their research before making the investment. If your business has any of the signs, make sure it is known to customers. Contact Upright Communications if you need assistance in any way!

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