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October is Fall Car Care Month!

October is Fall Car Care Month!

Each year, we’ve celebrated Fall Car Care Month with you – it’s been fun! While we’ve ensured that your customers via social media are aware of all safety recommendations to follow, it’s important that your customers who visit the shop know as well.

Let’s take a look at what the experts at the Car Care Council and Automotive Service Excellence (ASE) think customers should know! Even if you don’t offer a ‘Fall Checkup’ per say, it’s good to share this list with them in the store.

  1. Read the owner’s manual to ensure you’re following the manufacturer’s recommendations for your vehicle.
  2. Check the vehicle’s fluids! Dirty oil can spell trouble in the winter, says the Car Care Council. Folks may want to change over to a ‘winter oil’ if cold weather lingers! The cooling system should be flushed & refilled. The level & concentration of the coolant (antifreeze) should be checked periodically.
  3. Examine hoses and belts to make sure they are not showing signs of excessive wear and tear.
  4. Check the condition of the filters! Don’t waste money on issues caused by this, it’s such a simple fix!
  5. Take care of existing engine performance issues. Cold weather makes hard starts, rough idling, stalling, diminished power, etc., worse, notes ASE.
  6. Check the battery. Even get it tested at the shop!
  7. Inspect the brake system, including the brake linings, rotors and drums. You don’t want your brakes to fail on icy roads.
  8. Check the exhaust system for leaks, or damage. (Careful, don’t burn your hands if you’re doing it yourself!)
  9. Examine the heating, ventilating and air conditioning (HVAC) system. You don’t want to be stuck on the side of the road without heat in your vehicle.
  10. Examine the steering and suspension system & all other related components to ensure all is a-okay.
  11. Check the tires – tire pressure and tread depth. If you’re worried about your tires, get a new set before it’s too late. Be sure to check the spare too.
  12. Replace worn windshield wipers so they can see clearly when driving during precipitation. Don’t forget to stock up on windshield washer solvent (there are fluids specifically formulated for winter weather) and to always carry an ice scraper and snow brush.
  13. Check that all interior and exterior lighting is working properly and replace burned out bulbs.
  14. Tell customers to keep the gas tank at least halfway full during the cold months to prevent moisture from forming in gas lines and possibly freezing, says the Car Care Council.
  15. Remind your customers to always carry an emergency kit with extra clothe, jacket, boots and blankets; flares; a small shovel and sand or kitty litter; tire chains; bottled waters; a first aid kit with any critical medications; a flashlight and extra batteries; and a cell phone and extra car charger. Plus, put a few “high-energy” snacks in the glove box, ASE recommends.

Let us know if you need in-house promoting help! We’d be happy to suggest ideas! Otherwise, we will market this to your dealers via the website, social media & your email marketing campaigns.

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