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Is “Message This Business’ About to Become A Lot More Popular?

You may remember back in 2017, July 2017 to be exact when Google rolled out a new messaging feature on their Google My Business listings. We sent an email out to our clients asking them if they’d like to participate in this service.

If you don’t remember, Google My Business ‘Message This Business’ feature required that the user set up their personal cell phone number with the service & in turn, customers could text message the ‘business’ with any questions they had on pricing, products or services. And on top of that, Google would monitor your response rate within the Dashboard.

We had a few nibbles, but for the most part, many of them didn’t want to be getting text messages on their personal devices from customers. Not because they didn’t want to be helpful to customers but rather, texting just seemed like an impossible way for folks to sell tires & communicate accurately. It’s hard enough by email, let alone text messaging. And I can’t disagree with that mindset.

Since the rollout, we really hadn’t heard much more about it nor did we see that ‘Message this business’ button all that often on business’ GMB listings. To us, it really didn’t seem like a service that would work. In fact, we kind of thought that the new Google Q&A service was a way to ask questions of a business and either the business owner or a customer could answer it quickly and easily. Or, like my buddy up in Maine who says people just need to pick up the phone and dial the shop. < Amen, brother.

However, Google seems to be testing the ‘Message this business’ functionality and it’s in a more prominent position, now more than ever. So what does that mean?

To us, when Google tests a position of a product or service, they’re in fact wanting to roll it out in all its glory and they’re expecting for businesses to follow suit. And in the same vein, if other businesses begin using it, customers might then expect EVERY business to be using it. And if you don’t use it, does that mean your business falls behind? Will Google use this as a ranking factor? Will they penalize your listing if you don’t partake?

If you’re here reading this and you’re thinking, ‘Heck, I’ll just try it’, the good news is that it can be managed in the new Google My Business app, so the interface is less reliant on your cell phone and keeps it more professional. For clients of ours, feel free to hit me up and we can discuss. Regardless of whether you’re a customer of Upright Tire or not, this new prominence can add more workload to your already busy workday and we’re anxious to see what comes of it.

Until then, we’ll keep a watchful eye out. Let me know what you think about this feature. Would you want to text your customers?

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