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Local Search: Are We There Yet?

Local Search: Are We There Yet?

Local Search: Are We There Yet?

Written By: Sarah Martisek

The question “How long does it take to rank in local search?” is a frequent question we field and the answer is about as complicated as your teenage daughter! Our data was found through a Bright Local study released August 1st and we have summarized it for you!

Definition of ‘significant ranking &/or performance improvement’?

A clear improvement in either search ranking &/or clicks that leads to increased lead generation, which can be attributed to the optimization work being done.

According to a panel of SEO experts there are a lot of variables that attribute to rank such as:

Scenario 1

  • How long your business has had an online presence
    • o   Competitive sector & location: 78% 3-9 months to achieve significant rankings
    • o   Non-competitive sector & location: 100% say generally it will take no more than 9 months to achieve significant ranking

Scenario 2

  • Site with some previous optimization
    • o   Competitive sector & location: 89% 3-9 months to achieve significant rankings
    • o   Non-competitive sector & location: 94% say generally it will take 1-6 months to achieve significant rankings

Scenario 3

  • Previous, poor optimization
    • o   Competitive sector & location: 83% 3-12 months to achieve significant rankings
    • o   Non-competitive sector & location: 61% say generally it will 3-6 months to achieve significant ranking

Scenario 4

  • A site that has been hit with a penalty
    • o   Competitive sector & location: 76% 3-12 months for a website to reappear after a manual penalty while 24% say a website can return within 2 months

Scenario 5

  • An existing client  stops investing in SEO
    • o   Within 1-2 months there is very little change
    • o   After 3-6 months without any local optimization, the first significant drop in rankings will occur (20%)

To read the FULL ARTICLE click here!

 

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