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Important SEO Changes in 2018

Written by: Colleen Frye

Now that we’re a couple months into the 2018 year, we thought it would be a great idea to share with you some digital strategies & goals that folks in the SEO industry are preparing for.

Each year, Google is improving its algorithm in some fashion – often pushing site owners to the point of insanity, but lucky for y’all, we continue to LOVE these changes &  continue to push year after year to ensure your site does its best.

According to the Search Engine Journal (SEJ), a popular online SEO publication, stated that SEO in 2018 will be even more important than it was last year.

SEO is considered a practice that continues to grow, evolve & innovate. However, what’s even more crucial to understand is how SEO continues to invade and influence even other channels. Below we’ve established a list based on the trends that SEJ has told other SEO marketers to be on the lookout for:

Quick view –

  • Google is looking to rank higher quality pages.
  • Users want a more enveloping online experience.
  • Google is pushing a large  focus towards the user’s experience.

Google is Wanting QUALITY Over Quantity

Since 2016, Google has continued to make every official update like Panda & Penguin, solely about quality, rather than the outdated message on quantity. Your websites continue to ‘pass the tests’ when it comes to quality, but we will keep an eye on it as always.

A More Experience-Centric Web

In 2017, we saw user behavior take a big turn & begin to demand MORE information and educated before making a purchasing decision. This can be attributed to the more cost-conscious millennial! 2018 will be about creating an experience that users can connect with.

Google Is Indexing On Its Own

Google is obsessed with providing users with the best user experience possible. And why? Because they want users to continue to use their search engines over others, with each and every search. Google will be hyper focused on recognizing the highest quality pages on your site & ranking those that have ‘earned’ it most.

If you have any questions about these trends or expectations as we’re nearing the 2nd quarter of 2018, let us know! We’re always happy to to discuss SEO!

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