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How to Make Your Tire Business Stand Out

With so many tire dealers across the country, it can be hard to differentiate yourself among the competition. SEO can be a great way to help your tire business become known. Luckily, you don’t have to be a huge company to stand out. Even local tire dealers can use SEO to drive tire purchases. Check out these tips to help your business improve its organic search ranking:

  • Optimize Your Mobile Website

In this day and age, it is absolutely vital that your mobile website looks, acts, and feels similar to the PC version. The number of mobile searches is actually higher than the number of PC searches annually (for the most part). Many people immediately leave a page, especially on mobile, if it is taking too long to load. Look at your website on a phone or tablet. How is the load time? Is there easy access to links, utilizing something like a hamburger menu? Is the text on the screen clearly readable? How is the design of the site? If you’re struggling with any of these questions, Upright Communications can help!

  • Claim Your Business

The first thing you should do to establish your online presence is claiming your business in Google My Business. If you haven’t already, get on that now. Claiming your business is especially important for consumers, who are most likely going to look at your listing, photos, reviews, hours, and location before entering your establishment. During the tire purchase process, 43% of consumers compared prices or different tire brands/types online. Don’t be the tire dealer that gets taken out of the running because the consumer can’t find you on Google Maps. Claim your business!

  • Refine Your Keyword Strategy

Refining your keyword strategy is definitely going to take a lot of trial and error – but hang in there, because appearing high on organic search can be the main reason why a consumer chooses your tire dealership over another! Your best bet is to use long tail keywords with your location included. A great example of this would be something like “Tires for sale in Little Rock, AR”. While this long tail phrase will definitely be searched much less than something like “Tires”, you are more likely to drive conversions as it is specific to location!

If you’re having trouble with any of the above — or just need a little guidance — Upright Communications is here for you. We have been helping companies grow online since 1996. Contact us today for any assistance!

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