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Google’s Fred Update

Written by: Colleen Frye

Just another reason why you can’t just have a website & leave it alone! Google is constantly updating its algorithms to keep SEO’s like us guessing! We said once upon a time that it’s crucial for your website to keep up with any and all online changes that take place. It’s imperative that you nurture your online ‘baby’ each and every day to ensure that it’s performing to its full potential & also ahead of your competitors.

Each year, Google changes its search algorithm 500-600 times – say what!? While most of these changes can be minor, there are more major rollouts like Google Panda and Google Penguin which you may remember.

On March 9th, we saw a Google update named Fred (though not formally confirmed by Google) that impacted websites in a variety of ways. You guys all know what links & citations are… They are basically relevant online channels that link to your website, such as Yelp, Facebook, Google+, etc.  Your website acquires links over time naturally & also with the help of services like Moz Local (the service used for your business) that submit your website to a variety of online directories in one fell swoop. Links enable your site to gain Google’s trust, thus showing your website more often for your products & services.

Without quality links, Google’s Fred has set out to penalize those websites, mainly by way of rankings. This update will weed out the ‘black hat’ SEO community – those who do anything and everything to get ahead without doing so ethically! Lucky for you, we’re white hat folks who have your best interest in mind.

We expect to see fluctuations among your competitors who participate in unethical link building and those who don’t consider link building as a requirement to succeed & we look forward to seeing it help your website visibility in return. Should you have any questions regarding this latest algorithmic update, don’t hesitate to reach out. We’re following the SEO community closely to see any Fred shifts in the coming weeks and months!

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