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Google My Business Updates

Written by: Jenn Johnson

It’s that time of the year folks, Google My Business has updated a few things. We always get a little bit excited when Google releases a local update because that means Google wants to make sure businesses are getting discovered on search results. {Insert claps and cheers for small business owners everywhere}. If you haven’t received an e-mail from Google letting you know about the update, you’ll more than likely be getting one soon. Have no fear, Upright Tire is here to tell you about the updates:

  • The dashboard gives users a more compressive view of their listings with an account summary, a to-do list and holiday hour reminders.
  • Speaking for holiday hour reminders, it is easier than ever to log holiday hours on the dashboard. We’re so excited about this because small businesses have unique holiday hours and posting them on Google will eliminate the chance of losing business.
  • There is also an easy to find Adwords section that no longer requires you to hunt around to find.
  • Google is will give alerts for new reviews (which some accounts have already experienced)
  • Google is also placing more emphasis on photos and has a complete section for logos, interior and exterior and menu photos. This is a pretty big deal and you’ll see how important when you check insights.
  • Insights now displays views and percentages when people find your listing based off of direct search or discovery search
  • There is an awesome graph that details when customers view your business listing
  • The customer action insights are also helpful as it lists clicks to the site, clicks for driving directions, clicks to call and clicks of photo views.

That is about it in a nutshell. If your business isn’t optimized on Google then you are totally missing out. Local search and optimization is not something you want to skip over when working on your business strategy. Sure, it can be overwhelming and a lot of work and you don’t have to do it all. Upright Tire can take care of your local optimization because that is what we do!

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