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Goodyear – The Future of Tire Buying

Written by: Sarah Martisek

It is no secret that Goodyear announced their intentions to become the first major tire maker to open a direct e-commerce line to consumers. Expected to launch sometime in the second quarter this program will be driven through its website and be supported by both its dealers and company owned stores.

There have been many reactions to this announcement including dealers who refuse to support these efforts and store owners who whole heartedly support Goodyear and this endeavor. The idea that many tire companies could start to look in this direction will prove to have controversial opinions and ideas for the future of tire purchases.

I would like to hear from you! As a member of the tire store community, how do you feel about these inevitable changes and do you support them? What would you change if not?

We look forward to hearing from the experts themselves, you the tire store owners!

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