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Getting Back to Basics

Written by: Colleen Frye

As you’re well aware, Search Engine Optimization (SEO) is a fundamental necessity when it comes to succeeding on the internet.  Without it, you may not have the opportunity to rank along-side your strongest competitors online & then how would anyone find you!? But, it’s been a while since we’ve gone over the basics, so we felt a refresher course was in order.  Though we appreciate that you trust us to perform quality SEO on your behalf, we also want you to know what it is we’re doing exactly so that you can be an educated consumer.

Let’s first start out with, ‘What is the purpose of SEO’?:

  • Create an excellent, seamless user experience.
  • Communicate to the search engines your intentions so they can recommend your website for relevant searches.

What Search Engines Are Looking For:

Search engines want to do their jobs as best as possible by referring users to websites & sources that are the most relevant to what the user is looking for. But how is relevancy determined?

  • Content: Determined by the text on the page, quality of content and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work?  Seems like a no-brainer, but you would be surprised.
  • Authority: Does your site have good enough content to link to? Often times online newspapers are a great link that we see for tire dealers, for example.
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Upright has done extensive testing on your new tire sites to ensure users navigate the way we want them to and easily!

What Search Engines Are NOT Looking For:

Search engine spiders only have a certain amount of data they can store, so if you’re performing shady tactics, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:

  • Keyword Stuffing: Overuse of keywords on your pages.  We see it all the time with our SEO competitors in the tire industry
  • Poor User Experience: Make it easy for the user to get around. You want to make people stay on your site!

Should you have any questions regarding SEO & local search, your account manager is always here to help!  We know it’s hard to decide who to trust in the SEO industry and we’re sure glad you chose us!

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