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Four Video Ideas to Include on Your Website

Watching online videos for product, service, and general business information has vastly increased in popularity in the last decade. According to a survey conducted by Wyzowl at the end of last year, 84% of its 656 respondents “say that they’ve been convinced to buy a product or service by watching a brand’s video.” 

That’s a large percentage of respondents who enjoy the extra detail that a video provides when considering a product or service purchase. Let’s give consumers what they want by creating some or all of the video ideas below:

Team Introduction

Building a strong relationship with your customers is a great way to keep them coming back, making you their auto shop of choice. By creating a team introduction video, prospective customers who are doing prior online research can get a better idea of the personalities of your team.

This video introduction allows them to build a type of connection before meeting the mechanics and general employees in person. If they like what they see, they are much more likely to try your shop out over nearby competitors. 

Customer Testimonials

Another big motivator for prospective customers is whether other customers, that they can find commonalities with, have had a positive experience with your shop. By providing 30 second to one minute video testimonials, the customer can better gauge what to expect service-wise at your shop.

Positive feedback, through testimonials, is a great push towards giving your shop a try. If others have taken the time to provide video feedback, this must be a good auto shop to choose.

Service Demonstrations

YouTube has become an excellent example of a video library full of vehicle service tips and demonstrations. This may be a great platform to post service demonstrations to increase your shop’s exposure, including these videos to your website too. 

Of course, it is important to keep the video quick and simple, easily addressed by someone with minimal vehicle repair experience. You do still ultimately want customers to come to your auto shop for check-ups and repairs, so keep that in mind when curating video ideas. 

There is such a thing as over demonstrating which can cause potential customers to fully address vehicle issues themselves. It’s a delicate balance!

Product Reviews

If you sell tires or auto equipment, you could create short videos that give a brief overview on the functionality of the tire/equipment, highlighting features and benefits. These product reviews could be the final push that the prospective customer needs to make the purchase. 

We hope that you can see the power that video has over potential buyers. Giving visual context to something unknown is a very powerful motivator to give it a shot. Give Upright Communications a shout if you need assistance with video integration on your website. We’d be happy to help!

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