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Facebook’s New Tools for Local Businesses

Facebook is currently in the process of rolling out new tools to help smaller businesses increase their engagement! Take a look at a few of the new tools Facebook will be implementing:

Automated Ads

This is how Facebook describes Automated Ads:

We know small businesses don’t always have the time or resources to gain marketing expertise, but that shouldn’t prevent you from creating ads that drive results. That’s why we built Automated Ads to take the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network. With Automated Ads, we ask you a few simple questions about your business and your goals, and then we develop a customized marketing plan for you.”

There are some amazingly helpful features jam packed into Automated Ads. These include:

  1. Multiple versions of your ad: Facebook will create up to 6 different versions of your ad automatically. Once the ad is active, they’ll show the best-performing version.
  2. Tailored audience suggestions: Facebook will provide recommendations based on your Page’s information.
  3. Recommended budget: Facebook will recommend you a budget – or you can provide your own, and they will supply your projected results.
  4. Timely ad notifications: Facebook will provide your ad’s performance information to help you see how you can improve them. This can include suggested changes to the ad, or even notifications when your ad starts generating leads.

Manage Appointments

This is another small-business feature Facebook is rolling out – at no cost, you can book and manage appointments on both Facebook and Instagram. You can accept appointments online & even send reminders to customers, all through Facebook’s interface. Absolutely everything is customizable, from your business’ menu of services to its display ability. And to top it all off, you can also sync appointments with a personal calendar!

Let’s review. With this new tool, you can:

  • Accept and manage appointments online
  • Send appointment reminders to customers
  • Customize your business’ services
  • Sync appointments with a personal calendar

Video Editing

If all that wasn’t enough, Facebook is also introducing new ways to edit videos with automatic cropping, video trimming, and image & text overlays! The tools are designed to make it fast & very simple for businesses to edit videos.

We think it’s awesome that Facebook is rolling out all these great tools for smaller businesses! They know small business owners are strapped for time — and Upright does too, which is why we’re always here to help save you time and enable you to focus on the parts of your business you love. Contact us today for assistance with your marketing strategy!

Sources:

https://www.searchenginejournal.com/facebook-launches-new-tools-for-small-businesses/307053/#close

https://www.facebook.com/business/news/giving-small-businesses-the-tools-to-succeed-on-facebook

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