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Do You Know What Micro-moments Are?

Written by: Colleen Frye

Have you heard of micro-moments before? It’s a relatively new term in the online marketing industry that influences consumers in a big way.  Throughout the day, hundreds of micro-moments occur – they are the ‘I want to know’, ‘I want to go’, ‘I want to do’ ‘and ‘I want to buy ’moments & these are BIG opportunities for you to win people over & influence their purchase.

Google has done a nice job in explaining this in layman’s terms:

 

So, you know what the moments are but what can you do? You need to deliver on the needs.  You need to be there – anticipate when this occurs and be there to help.  You need to be useful.  Connect with people and address the problems they’re looking to solve.  And finally, be accountable. Create a seamless customer experience across all channels – whether they find you on Facebook, walking down the street or on Google – create the same great experience.

This is a great way to think about your consumers – they’re experiencing micro-moments and it’s up to you to get them to the ‘I want to buy’ moment… we do everything we can along the way to help the user get to the ‘I want to do’ moment and we rely on your knowledge and expertise to fulfill the ‘I want to buy’ moment.  For questions regarding micro-moments and how they can affect your business, give us a call!

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