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Do Facebook Posts Help SEO?

Written by: Jenn Johnson

This has been a question many SEO professionals have been wondering about for a few years. For a long time social media posts didn’t offer any SEO leverage but offered branding leverage. This was in the early stages of social media so platforms such as MySpace (2003), Facebook (2004) & YouTube (2005). During the early 2000’s SEO experts were trying to figure out how to make the most of social media and many professionals wondered if it was just an internet fad.

When YouTube was first launched in 2005, it was the only social media platform that offered some sort of SEO substance. A few short years later, Google released its social media platform, Google +, which offered SEO leverage as well. There have been many articles written that state social media posts on Facebook, Twitter and other social media platforms (Instagram, etc) do not give signals to Google and, therefore do not populate in search results.

This has all changed as of early 2015. Instagram pages now populate in Google search (not posts but the pages), Twitter pages now populate in Google (not posts but pages) and Facebook posts and videos now populate in Google (yes, posts and videos!). Facebook postings and videos populating in Google is a really big step for SEO experts. This now offers a lot of SEO juice to potentially help with keyword competition.

Now that Facebook posts and videos are returning search results in Google doesn’t mean it’s time to flood newsfeeds with keyword-stuffed posts. We have to keep in mind that Facebook also has an algorithm at hand and that over posting will not only result in low engagement but doesn’t look good and can be annoying to fans.

If you want to drive more business to your shop then reach out to Upright Tire. Upright Tire has a proven SEO strategy that will help increase your leads and sales. With the Upright Tire, you’ll have confidence in your social media strategy, website design and development. All you have to do is greet all the new customers you’ll have walking through your door!

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