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Common Mistakes Small Businesses Can Make Online

Written by: Colleen Frye

Each and everyone of our clients knows the importance of getting found online. If they didn’t they wouldn’t be our clients would they?! But is getting found online all that it takes!? As an SEO company, we know that it takes a lot more than just having a website. 54% of small businesses currently have a website but they’ve stopped there. And in order for folks to keep from missing out on online opportunities (because you surely will), let’s take a look at common mistakes small business owners can avoid in 2017.

  • Ignoring local optimization & SEO

97% of Internet users search for a local business online! Which basically means you as a business owner cannot ignore SEO and all that it encompasses. Let’s take a look at some positive ways to boost your local SEO –

  • Verify your Google My Business listing
  • Embed a Google Map in your website
  • Optimize meta tags & page content for local keywords
  • Optimize your directories & citations – consistency is key

(if you’re our client, these are already good to go)

  • Ignoring Mobile Optimization, Site Speed & Usability

According to a Google survey, 72% of users find it important for a website to be mobile friendly. That means having a website that is catered to user’s mobile devices & tablets. Load time is just as important… if your site takes longer than 3 seconds to load, a whopping 40% of users will abandon your site. And lastly, you want your website to be user friendly! Are users finding what they want? Are they able to contact you easily? All these things matter.

(if you’re our client, these are already good to go)

  • Ignoring Customer Reviews

Online reviews are a crucial part of the consumers’ buying process. In fact, 88% of them trust reviews as much as personal recommendations, according to BrightLocal. The more reviews the business has, the greater chances of earning more new customers! Not only do reviews help users convert to customers, they also play a major role in your visibility – accounting for 9.8% of the total ranking score.

  • Ignoring Customers

A great business listens to its customers. There’s a great chance of increasing sales when businesses seek authentic relationships with their current and future customers. When you get a negative review (if you do), try and decide if it’s actually helpful. Most of the time customer feedback can seem a bit wild and inaccurate, but for those who provide actual level-headed advice, take a listen. We can definitely grow from online feedback and reviews can be a positive – regardless of the feedback.

If you need help with your online presence, give Upright Tire a call! We’re here to help!


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