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Should I have a Facebook Business Page for Multiple Locations?

No, you should not have multiple Facebook business pages for multiple locations. The answer is quite simple… there is no major benefit. Some people think that if you have multiple Facebook business pages then you can double (or triple, quadruple, etc.) the exposure for the company. This is totally false.  Read more »

What is the Pareto Principle?

What is the Pareto Principle?

The Pareto principle is just a fancy term for the 80 / 20 rule. The 80/20 rule can also be referred to as the law of the vital few and the principle of factor sparsity. A fella by the name of Joseph M. Juran, who is a management consultant, suggested  Read more »

Should I Track Social Media Posts?

The answer is yes! You should track your social media posts. Tracking social media efforts will help your marketing team understand what is and what is not working. If you just post and glance at the social media pages every so often you won’t get a clear understanding of successful  Read more »

Facebook Algorithm Update

Facebook has once again updated its algorithm and it could be hurting business pages. Like true Facebook fashion, Facebook is all about giving the users what they want. Facebook has ‘warned’ us that the changes could result in a reduced distribution for business pages. This update is a bit different  Read more »

How to Succeed on Facebook without Really Trying

How to Succeed on Facebook without Really Trying

2014 was a big year for social media with many businesses joining the trends of Facebook, Google+, Twitter and other popular social media platforms. Many use this as a way to personalize their business and connect with potential customers. So how can you stand out amongst the hundreds of other  Read more »

Google + Benefits

I have one question for you; Are you using Google + for your business? I hope the answer is yes. Google + (also known as Google Plus) is the second largest social media platform in the world, taking place after Facebook. There are currently over 350 million daily active users  Read more »

#Insta -What?

Instagram tips for the Newbie User Another new social media app!? What is this, TweetBook+?! No, this platform is called Instagram and it is actually not that brand spankin’ new since it has been around since 2010. However, it is new to certain industries promoting their products and services in  Read more »

Social Media Icons!

Social Media Icons!

I have two questions for you…. 1) Do you have social media accounts for your business            2) Are those icons on your site? My hopes are that you said, yes and yes, my fear is that you said a yes and no combination. There are  Read more »

The New Pinterest Analytics Tool!

The New Pinterest Analytics Tool!

You may have remembered in our post Inside Scoop on Social Media Material that we mentioned Upright Tire has a Pinterest account. We shed light as to how we use our Pinterest page and our main goals behind the account. The account managers use Pinterest in a different way than  Read more »

Save the Date? We’ve Got You Covered

Have you said to yourself, “I can’t believe it’s May already”? At Upright Tire, we cannot believe how fast 2014 has already flown by! It is difficult to keep up with the day-to- day activities such as emails, kids, home and a personal life, while still keeping up with basic  Read more »