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The New Facebook Local

Written by: Colleen Frye Available on the Apple App Store and Samsung’s Google Play, Facebook is introducing a new experience that allows you to discover places on the go, events happening near you and all powered by business & individuals that you know or can trust. Launched in early November,  Read more »

Is Your Business Using Facebook Messenger?

Written by: Jenn Johnson Is Your Business Using Facebook Messenger? Facebook has 2 billion active users. Facebook Messenger is one of the biggest messaging services with more than 1.2 billion users. That’s billion… with a b! That is a lot of people, folks. Let us ask you again, is your  Read more »

Let’s Reflect & Forecast

Let’s Reflect & Forecast Written by: Colleen Frye With a New Year, comes reflection (we’re not really into resolutions!)! Tire Business took some time to interview several tire dealers like you to see how their business did in 2016 and what they expect in 2017. Though many owners saw as  Read more »

How to Respond to Negative Business Reviews

Written by Jenn Johnson Our account managers get this question a lot, “How do you respond to negative business reviews?” A lot of the time business owners and/or managers don’t respond to negative reviews because they don’t want to open a can of worms. Instead, they ask how to remove  Read more »

Do Facebook Posts Help SEO?

Written by: Jenn Johnson This has been a question many SEO professionals have been wondering about for a few years. For a long time social media posts didn’t offer any SEO leverage but offered branding leverage. This was in the early stages of social media so platforms such as MySpace  Read more »

Secure Your Facebook Account with These Steps!

Written by: Jenn Johnson We see posts all the time on Facebook, “Someone hacked my account. Don’t click on any messages I sent you.”  A lot of the time hacks on social media are done by a spammer who wants to gather information. Or, hacks happen on social media because  Read more »

Should I have a Facebook Business Page for Multiple Locations?

Written by: Jenn Johnson No, you should not have multiple Facebook business pages for multiple locations. The answer is quite simple… there is no major benefit. Some people think that if you have multiple Facebook business pages then you can double (or triple, quadruple, etc.) the exposure for the company.  Read more »

What is the Pareto Principle?

What is the Pareto Principle?

Written by: Jenn Johnson The Pareto principle is just a fancy term for the 80 / 20 rule. The 80/20 rule can also be referred to as the law of the vital few and the principle of factor sparsity. A fella by the name of Joseph M. Juran, who is  Read more »

Should I Track Social Media Posts?

Written by Jenn Johnson The answer is yes! You should track your social media posts. Tracking social media efforts will help your marketing team understand what is and what is not working. If you just post and glance at the social media pages every so often you won’t get a  Read more »

Facebook Algorithm Update

Written by: Jenn Johnson Facebook has once again updated its algorithm and it could be hurting business pages. Like true Facebook fashion, Facebook is all about giving the users what they want. Facebook has ‘warned’ us that the changes could result in a reduced distribution for business pages. This update  Read more »