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Social Media

The Most Engaging Form of Social Media Postings

Social media is a wonderful way to engage with customers and potential customers. It’s a tool that can build relationships, spread news, and give business updates. It’s a platform that has evolved over the last 10 years and continues to change daily. A messaging strategy and schedule is important for  Read more »

The New Facebook Local

Available on the Apple App Store and Samsung’s Google Play, Facebook is introducing a new experience that allows you to discover places on the go, events happening near you and all powered by business & individuals that you know or can trust. Launched in early November, Facebook Local is basically  Read more »

Is Your Business Using Facebook Messenger?

Is Your Business Using Facebook Messenger? Facebook has 2 billion active users. Facebook Messenger is one of the biggest messaging services with more than 1.2 billion users. That’s billion… with a b! That is a lot of people, folks. Let us ask you again, is your business using Facebook messenger?  Read more »

Let’s Reflect & Forecast

Let’s Reflect & Forecast With a New Year, comes reflection (we’re not really into resolutions!)! Tire Business took some time to interview several tire dealers like you to see how their business did in 2016 and what they expect in 2017. Though many owners saw as much as a 6%  Read more »

How to Respond to Negative Business Reviews

Our account managers get this question a lot, “How do you respond to negative business reviews?” A lot of the time business owners and/or managers don’t respond to negative reviews because they don’t want to open a can of worms. Instead, they ask how to remove reviews to avoid opening  Read more »

Do Facebook Posts Help SEO?

This has been a question many SEO professionals have been wondering about for a few years. For a long time social media posts didn’t offer any SEO leverage but offered branding leverage. This was in the early stages of social media so platforms such as MySpace (2003), Facebook (2004) &  Read more »

Secure Your Facebook Account with These Steps!

We see posts all the time on Facebook, “Someone hacked my account. Don’t click on any messages I sent you.”  A lot of the time hacks on social media are done by a spammer who wants to gather information. Or, hacks happen on social media because logins are too easy  Read more »

Should I have a Facebook Business Page for Multiple Locations?

No, you should not have multiple Facebook business pages for multiple locations. The answer is quite simple… there is no major benefit. Some people think that if you have multiple Facebook business pages then you can double (or triple, quadruple, etc.) the exposure for the company. This is totally false.  Read more »

What is the Pareto Principle?

What is the Pareto Principle?

The Pareto principle is just a fancy term for the 80 / 20 rule. The 80/20 rule can also be referred to as the law of the vital few and the principle of factor sparsity. A fella by the name of Joseph M. Juran, who is a management consultant, suggested  Read more »

Should I Track Social Media Posts?

The answer is yes! You should track your social media posts. Tracking social media efforts will help your marketing team understand what is and what is not working. If you just post and glance at the social media pages every so often you won’t get a clear understanding of successful  Read more »