Gear Up Your tire Business
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Offline Marketing

Let’s Reflect & Forecast

Let’s Reflect & Forecast Written by: Colleen Frye With a New Year, comes reflection (we’re not really into resolutions!)! Tire Business took some time to interview several tire dealers like you to see how their business did in 2016 and what they expect in 2017. Though many owners saw as  Read more »

Top 4 Ways to Set Expectations

Written by: Colleen Frye “Cheapest tires in town”  “Rated best repair shop for the past 5 years”  “#1 tire shop in the state”…… Everyone on this beautiful green earth has read statements like these. Whether it was on a billboard, poster or roadside sign, we’ve seen it! But the real  Read more »

Ethics and Your Reputation

Ethics and Your Reputation Written by: Colleen Frye You’ve all had this type of customer before…. They’ll tell you they are unable to afford the recommended services, they’ll tell you that they can get the same service done down the street for less, or they’ll flat out ask you to  Read more »

October is Fall Car Care Month!

October is Fall Car Care Month!

Written by: Colleen Frye Each year, we’ve celebrated Fall Car Care Month with you – it’s been fun! While we’ve ensured that your customers via social media are aware of all safety recommendations to follow, it’s important that your customers who visit the shop know as well. Let’s take a  Read more »

Create Loyal Relationships with Customers

Written by: Jenn Johnson We often get emails from dealers asking for tips on things they can do to bring in business during the slow season. We have a handful of ideas but our go-to suggestion is always the same, tell past customers ‘thank you.’ A simple ‘thank you for  Read more »

How to Define Your Shop’s Brand Strategy

Written by: Colleen Frye Have you taken a look at your shop’s image lately? Do you stand out? Are your uniforms generic? Are your advertisements similar to your competitors?  All of these items are part of your shop’s brand – it’s your image that that the community sees! But why  Read more »

4 Ways to Sell More Tires

Written by: Colleen Frye With a new year just around the corner, we thought it would be a good time to offer up some ideas that can help you sell more tires.  In addition to helping with your online marketing efforts, we also constantly research the tire industry to help  Read more »

3 Easy to Follow Marketing Tips for Small Businesses

Written by: Colleen Frye As you know, we are positively crazy about online marketing and how we can help your business succeed!  In today’s blog, we bring you 3 simple marketing tips that you can help with: Pay attention – as you know, we are always on the lookout for  Read more »

How to Keep Your Employees Happy, Without Breaking the Bank

Written by: Colleen Frye We’ve all heard the phrase, ‘happy wife, happy life’ or what I like better ‘happy spouse, happy house’!  Well same goes for your employees.  At Upright Communications, we have a ‘Celebration Committee’ where we celebrate all birthdays with a small gift, enjoy donuts in the office  Read more »

5 Ways to ‘Rev’ Up Sales!

Written by: Colleen Frye Who doesn’t want to rev up their sales?  Tire Review, which I read weekly and sometimes even daily, has come up with 5 easy ways to leverage your staff and step up those sales for tires and auto service. Hire sales people on the basis of  Read more »