Written by: Colleen Frye Now that we’re a couple months into the 2018 year, we thought it would be a great idea to share with you some digital strategies & goals that folks in the SEO industry are preparing for. Each year, Google is improving its algorithm in some fashion Read more »
Industry News
Google Increases Length of Snippets
Written by: Colleen Frye Google has recently confirmed that it has made a big change! They told Search Engine Land, an SEO online digital publication, that they are changing the way it displays snippets in search results. So, basically a snippet is a description of a page shown below the Read more »
4 Website Ranking Myths
Written by Jenn Johnson In the world of search engine optimization, there are a handful of myths that float around the industry. The reason why there are so many myths is largely that ranking factors are not published by search engines. If they were, it would be a playbook of Read more »
7 Unannounced Google My Business Updates
Written by Jenn Johnson It’s a little-known secret in the online marketing industry that Google will make updates without announcements. It keeps our jobs very exciting… almost like a never-ending treasure hunt. Thanks to our fellow search engine optimization friends at Search Engine Land, we are aware of 7 unannounced Read more »
Building Trust
Written by: Colleen Frye In a 2014 study, AutoMD found that 83% of consumers felt overcharged in the auto repair process. It was also said most people preferred to visit the dentist than get auto repairs completed – with more women preferring the dentist. But why do consumers feel this Read more »
Cleanliness is Important
Written by: Jenn Johnson When it comes to your business, cleanliness is important. We’re not just talking about cleanliness in your shop or waiting room but online too. Cleanliness goes hand in hand with reputations. This is an all-hands-on-deck, divide and conquer situation with you and your online marketing time Read more »
Why Are Tires Getting More Expensive?
Written by: Colleen Frye We’ve all gotten the updates! Large tire manufacturers across the globe have announced in 2017 that they will be increasing their tire prices over the next month or so. Goodyear Tires was the first major manufacturer to announce their price increases. They alerted the tire industry Read more »
Let’s Reflect & Forecast
Let’s Reflect & Forecast Written by: Colleen Frye With a New Year, comes reflection (we’re not really into resolutions!)! Tire Business took some time to interview several tire dealers like you to see how their business did in 2016 and what they expect in 2017. Though many owners saw as Read more »
Customers Want Local Authenticity
Written by: Jenn Johnson Customers are more inclined to support local businesses now more than ever. Although, this is a good and welcoming trend, it hasn’t always been this way. Small businesses have had to fight for their customers and to prove to the community they are just as good, Read more »
Ethics and Your Reputation
Ethics and Your Reputation Written by: Colleen Frye You’ve all had this type of customer before…. They’ll tell you they are unable to afford the recommended services, they’ll tell you that they can get the same service done down the street for less, or they’ll flat out ask you to Read more »