Social media is a wonderful way to engage with customers and potential customers. It’s a tool that can build relationships, spread news, and give business updates. It’s a platform that has evolved over the last 10 years and continues to change daily. A messaging strategy and schedule is important for Read more »
Industry News
Google My Business Dashboard Update
It is an exciting day in the world of SEO when Google gives My Business listing owners new dashboard data. We all know Google is the most powerful search engine in all of the land so if Google is offering something then we suggest you sign up! Of course, this Read more »
Where We Are Thus Far in 2018 – As Far as SEO Goes!
My boss Greg & I were on a call the other day with a client & they brought a new person into the meeting so that meant we had to review what all we were doing from scratch. This is a great refresher for not only the newcomer, but the Read more »
How to Optimize an Auto Shop on Google
We found a really interesting article the other day on one of our favorite SEO sites, Moz. The article talked about how to optimize a car dealership for the best chance of ranking locally. Now, we understand that you may not be selling cars BUT a lot of the elements Read more »
News Piece: Sears to Offer Tire Installations to Customers Who Purchased Tires on Amazon
Sears announced just the other day that it would offer full-service installation for tires ordered on Amazon.com, including its own DieHard brand. Customers can order tires on Amazon and then have them shipped to a Sears Auto Center location where they can be installed when they bring in their vehicle. Read more »
Chrome Turns Up the Heat for SSL Requirements
There is a good chance you’ve received emails from Google, GoDaddy or Yahoo about SSL certificates. Some of the emails and notices seem a little scary and almost so aggressive you question whether or not it’s even real. Truth is, SSL requirements are real and it’s for the safety of Read more »
Important SEO Changes in 2018
Now that we’re a couple months into the 2018 year, we thought it would be a great idea to share with you some digital strategies & goals that folks in the SEO industry are preparing for. Each year, Google is improving its algorithm in some fashion – often pushing site Read more »
Google Increases Length of Snippets
Google has recently confirmed that it has made a big change! They told Search Engine Land, an SEO online digital publication, that they are changing the way it displays snippets in search results. So, basically a snippet is a description of a page shown below the URL in the organic Read more »
4 Website Ranking Myths
In the world of search engine optimization, there are a handful of myths that float around the industry. The reason why there are so many myths is largely that ranking factors are not published by search engines. If they were, it would be a playbook of intense competitiveness. We decided Read more »