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Why Your Online Reputation Is Important

Your auto shop’s reputation can be the defining factor that makes a new customer choose you over your competitors. Customers are less likely to get their vehicle serviced at a shop that has an excessive amount of low reviews with zero attempt at mitigation. There is no trust in this  Read more »

How You Can Take Control of Your GMB Profile With Photos

This past year has been a great year for local businesses that utilize Google My Business (GMB). Google has released a slew of updates to optimize your GMB listings. A notable update is the update to GMB Photos which gives a business more control over the photos uploaded to their  Read more »

Just How Important Is Good Customer Service to Your Business?

Having a bad customer service experience always leaves a bad taste in one’s mouth. With the presence of competitive markets in the United States, it is largely unnecessary for customers to continually go to a place where they’ve had poor service. They will just go to that business’ competitor. Keeping  Read more »

How to Make Your Google My Business Review Relevant

If you haven’t noticed already, reviews on Google My Business (or GMB) are sorted, by default, by most relevant reviews. The term “most relevant” is ambiguous if taken at face value. That being said, what even makes one review more relevant than another? There are quite a few factors that  Read more »

Top Local SEO Trends

…According to our friends over at BrightLocal.com In order for Upright Tire and our clients to be most successful, we often find that staying in the know and ahead of the curve suits our customers best in the long run. Oftentimes the most effective practices for improving SEO & our  Read more »

Location, Density and Local Search Rankings

If you’ve done everything right with SEO yet you’re still looking for more, you may be wondering what else you can do. Unfortunately, not all factors are in your control and that includes business location and local population density. If this is something you’ve thought about, continue reading to see  Read more »

Showcasing Positive Reviews – Google My Business

Google My Business, AKA GMB, will begin to automatically suggest positive reviews that can be shared as happy customer testimonials via Google Posts. It is stated that suggestions will appear on the Dashboard when signing in to Google My Business, and they may even be sent to business owners in  Read more »

3 Free Marketing Tips for Your Tire Business

Your business needs marketing to survive & thrive. Marketing is especially important when getting the word out about your smaller business – and making sure you succeed for years to come. Take a look at some easy and free marketing ideas we have put together to get your business’ name  Read more »

Public Google+ Content Is Being Archived

Word on the street is that the public Google+ posts will be saved for posterity with the official Internet Archive. Whether or not you’re a customer of ours, chances are you’ve heard of Google+. Google+ was basically Google’s failed attempt at a social media network. As the April termination date  Read more »

Florida 2 – The Biggest Update in Years

On a very regular basis, the search engine Google performs updates to its search algorithm, which affects how websites are ranked and displayed in search. Recently, Danny Sullivan of Google confirmed a new broad core update, which has been nicknamed Florida 2 (not related to the original Florida update). Here’s  Read more »