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Big Players Keep Up with the Online Marketing Game

Big players in the tire industry are doing their best to keep up with the ever-evolving world of online marketing. Tire Business News recently published an article regarding Michelin’s new strategy to launch its BFGoodrich brand for selling tires online starting this fall 2016. The launch will begin in Charlotte, N.C., area and expand nationwide in various phrases throughout the rest of the year.

This new project will allow customers to purchase tires online and schedule an installation appointment at an authorized BFGoodrich retailer. Michelin recognizes that consumers have the accessibility to purchase any product, anywhere at any time, using any device thanks to the evolving dynamics of the internet. According to the article from Tire Business, “tires on the website will feature one national price, regardless of geographic region.”

As big players in the tire industry such Michelin, BFGoodrich and others gear up to think outside the box for tire sales, we do as well. Upright Tire is always on the hunt looking for new, innovative and ahead of the curve ways to help you sell more tires.

Check out the complete article here: http://www.tirebusiness.com/article/20160817/NEWS/160819949/michelin-to-launch-bfg-brand-online-tire-purchasing

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