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4 Mistakes That Could Be Killing Your Site’s SEO

By: Colleen Frye

It’s very important for us to stay on top of search engine optimization news & what changes can affect the successes of your website.  We often pass around informative articles in-house but we know how important having ‘educated customers’ is as well.  So we wanted to discuss the latest mistakes that could be killing a website’s SEO (not yours of course), along with some search engine news sites you can follow too! Just like you guys share with us the inner workings of your shop so that we can better serve you, we thought we’d do the same!

If you want your customers in your city or neighborhood to find your small business, there needs to be several items that are addressed ASAP.

  1. Inconsistent Business Listings – Remember when you first started with us, we cleaned up all your businesses’ local listings? That is absolutely key when it comes to your local search engine rankings. If Google does not see your business appearing consistently amongst various directories & search engines, Google won’t trust your business. If you don’t gain Google’s trust, you can forget about appearing alongside or higher in the results than your competitors.
  2. Keyword Stuffing – Too often we see companies (especially ‘SEO’s’ in the tire industry) that keyword stuff the heck out of websites. Meaning they’re using as many keywords as possible on the website without caring about the readability or usefulness of the content. Google certainly penalizes this tactic.  It’s important that you consider the practicality of your content before including it on your website.
  3. Lack of Content – If you have no content on your website, you won’t get found! I mean, just think about it… if you don’t have on your website something about a service you offer, how on earth Google would know that you do it.  And what if you just mention it casually?  Google spiders don’t have enough information to support it.  It’s important that you have a page of content per product or service. You want supporting verbiage to show Google that you are indeed the expert in your industry – thus having you rank higher in search engine results.
  4. A Website That Isn’t Mobile Friendly – This is a big one for Google. Google takes into account your bounce rate – how many people leave your site immediately without clicking on anything. With the massive increase in mobile searches, it’s necessary that your website is easy to access on a smartphone.  If you don’t have a mobile friendly website, you bet they’re going to ‘bounce’ right on outta there.  However, if it’s easy to navigate, they’ll stick around! Who would have thought customers could help you rank better!?

Want to read more informative articles about SEO and what makes us tick? Check out these websites –

Search Engine Watch

Search Engine Land

Hubspot

Click Z

If you would like to discuss any of these deal breakers when it comes to the success of your website, just give your account manager a call!

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