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Monthly Archives: January 2014

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Structured Schema Markup….What?

Do you know what Structured Schema Markups are?  If you don’t, we didn’t expect you too!! It’s our job to inform you of what is being done in the search engine marketing industry to better your successes on the web. Google, Microsoft and Yahoo! got together to create a structured  Read more »

How to Find Your Brand's Voice

Philip Kotler (a professor at the Kellogg School of Management) once said, “The art of marketing is the art of brand building.  If you are not a brand you are a commodity.  Then price is everything and the low cost producer is the only winner.”  When building your company’s brand,  Read more »

The Truth about Customer Service

Without a doubt, customer service is a big deal. It can make or break a business. Bad customer service can result in the customer never returning and encouraging their friends and family to never visit the establishment. Good customer service can result to them returning again and again all while  Read more »

New Year, New Gear with Upright Tire

Part of my New Year’s Eve this year consisted of a heated debate on how to pronounce our new, upcoming year. Is it “two thousand and fourteen?” “Twenty- fourteen?” Or we could go a whole other route and old school it with 2K14, my personal favorite. While the debate was  Read more »

Tire Buying Trends

Tire buying is very personal – often it seems like there is no correlation between individuals!  However, it is our responsibility to better understand the implications and opportunities that lie within each purchase.  Google often conducts research studies on a variety of topics, one being ‘Tire Buying’.  They conducted a  Read more »