….According to our friends at Search Engine Land & some of our personal predictions sprinkled in there too! I love a good prediction! I don’t know about you but when the weathermen(women) get it ‘right’ and it actually snows enough to get school canceled, I get really excited for them Read more »
Signs of a Quality Auto Shop/Tire Dealer
The internet has opened a whole line of communication between customer to business as well as customer to customer. If this line of communication is managed well, this can be an extremely beneficial tool for local businesses such as yourself. You will be able to quickly address complaints that customers Read more »
Watch Out For User Generated Content on GMB
Although intuitive, Google My Business’ User Generated Content (UGC) can also be a thorn in a business’ side. UGC, which includes reviews, Q&As, and photos, can be created by any Google user. Yep, you read that right – any. That being said, your business is not above being the brunt Read more »
Major Tire Industry Issues Persistent Today
As with any business, for-profit or non-profit, issues will arise and it is the responsibility of the business or industry to address them. However, it is important to remember that some of these issues may be out of the business/industry’s control. Dan Marincucci is a reporter for tirebusiness.com and has Read more »
Why Your Online Reputation Is Important
Your auto shop’s reputation can be the defining factor that makes a new customer choose you over your competitors. Customers are less likely to get their vehicle serviced at a shop that has an excessive amount of low reviews with zero attempt at mitigation. There is no trust in this Read more »
5 Things BrightLocal Discovered Analyzing 45,000 GMB Listings
Our partners over at BrightLocal are becoming pretty well known for their seemingly thorough & insightful studies regarding local search. Just recently, they launched The Google My Business (GMB) Insights Study, exploring over 45,000 listings, across 36 industries for over a year and a half period. In total, it came Read more »
How You Can Take Control of Your GMB Profile With Photos
This past year has been a great year for local businesses that utilize Google My Business (GMB). Google has released a slew of updates to optimize your GMB listings. A notable update is the update to GMB Photos which gives a business more control over the photos uploaded to their Read more »
Get Back to Basics to Keep Customers Coming Back for More
Inspired by Tire Business’s blog, ‘Stores should focus on basics to keep customers returning’ A recent report by ServiceChannel.com Inc., a business software company, analyzes what causes customers to not return to a retail location. The online survey involved 1,521 respondents in the United States who made an in-store purchase Read more »
Just How Important Is Good Customer Service to Your Business?
Having a bad customer service experience always leaves a bad taste in one’s mouth. With the presence of competitive markets in the United States, it is largely unnecessary for customers to continually go to a place where they’ve had poor service. They will just go to that business’ competitor. Keeping Read more »
The Importance of Clear Job Descriptions
This post has been inspired by Modern Tire Dealer; the title of their post is “Job Descriptions Help Everyone: Let Your Employees Know What They Need to Do”. We thought that they brought up some great points that we would like to expound on. Maximum productivity is rarely achieved by most Read more »