On a very regular basis, the search engine Google performs updates to its search algorithm, which affects how websites are ranked and displayed in search. Recently, Danny Sullivan of Google confirmed a new broad core update, which has been nicknamed Florida 2 (not related to the original Florida update). Here’s Read more »
Branding Your Tire Business
A big part of your business’ success is branding. When consumers look at your business, they don’t care about what you do and how you do it. They care about why you’re doing what you do. According to an Edelman brand-share survey, 87% of people want a meaningful relationship with Read more »
How to Make Your Tire Business Stand Out
With so many tire dealers across the country, it can be hard to differentiate yourself among the competition. SEO can be a great way to help your tire business become known. Luckily, you don’t have to be a huge company to stand out. Even local tire dealers can use SEO Read more »
Facebook Pages Can Join Facebook Groups
Your business Facebook Page can now join members-only Facebook Groups. In a new setting update, Facebook is now going to let Pages on the site interact with communities through Facebook Groups. Within Facebook Group settings, a new option has appeared for Group owners that enables them to allow Pages to Read more »
How To Retain Loyal Customers
It’s time to talk about the most important facet of business: our customers. Without customers, we’d be out of business. But the business world is changing, and with it, the way we interact with our customers. How do we adapt to an ever-changing business environment? Below are some pointers to Read more »
Review Schemes to Avoid
Reviews are a crucial aspect of SEO and are a pivotal deciding factor when prospective customers are doing a once-over of your business. However, due to the competitive landscape, some shady practices and review schemes have emerged. Google and the FTC are aware of these malpractices and are going to Read more »
Google Reviews & Local Business
Image compliments of BrightLocal Two of my VERY favorite topics! Google reviews & local businesses. Yours too, I just know it 😉 As y’all may remember, we use BrightLocal, a keyword ranking tool, to provide you with the most unbiased rankings for your business. We have been using this service Read more »
Boosting Shop Morale
There have been countless studies & perspectives shared stating that there is a direct relationship between keeping employees happy and getting the best out of them. However, the way in which you achieve that can be difficult. Sometimes, in order to raise shop morale, you have to get creative. Let’s Read more »
New Attribute to Google My Business
Are you a veteran-led company? Please let us know! Google My Business is constantly adding new offerings, attributes & different type of services to the dashboard to allow for businesses to stand out from the crowd. Being a proud military wife (this is Colleen, by the way) to a service Read more »